Sofia Nelson da Esperança Maquile, known as Tiia Riika in digital entrepreneurship and Tiika in music, was born in 2004 in Maputo, Mozambique. With a talent for communication and innovation from a young age, she started on social media at the age of 6 and entrepreneurship at the age of 12. Today, at the age of 20, she leads four ventures and supports more than 20 projects in the areas of entertainment, education, entrepreneurship and personal development. After graduating from the GED system in the USA, he dedicated himself to marketing and self-taught learning in topics that are essential to his business, such as artificial intelligence, behavioral science and digital marketing.
With a passion for personal development and youth entrepreneurship, Sofia represents Mozambique in mentoring projects, including a UNESCO initiative for young Zimbabwean entrepreneurs. She acts as a coach and mentor, guiding other entrepreneurs in generating digital engagement and sales based on behavioral science and social media algorithms. Featured in African publications and participating in entrepreneurship events such as the ITIS bootcamp, Sofia leads Smaqs, a space for young creatives and visionaries, which includes Money Generator, a networking club focused on the development of Mozambique through technology and entrepreneurship.
